ALL THE WORLDS A STAGE: A PERSONAL BRANDING STORY

About the BookA CONCISE CRUCIAL GUIDE TO THE WHAT WHY AND HOW OF PERSONAL BRAND BUILDINGA brand is an identityand it is certainly not restricted to products. Allow Ambi Shankar Rita Kunal and Joe who are back in college for their silver reunion to bring alive for you the notion of people as brands. As they walk through the campus rediscovering old haunts the friends enter into an animated discussion. Their conversation offers keen insights into how each individual has a unique brand which must be as thoughtfully cultivated as product brands are.Personal brands can be both a factor and a marker of success. As businesses compete the personal branding of a companys leadership can influence how well it performs. Similarly how a new hire brands herself could alter the opportunities that open up for her and so also her career path. In short individualsand how others perceive themmatter.Defining a personal brand crafting a presence developing a unique voice building a network using social media creatively and more: in All the Worlds a Stage Ambi Parameswaran offers a concrete roadmap towards brand building that will give you an unmatched strategic advantage. This book is a concise crucial guide to our frenetic times.About the AuthorAmbi Parameswaran is a brand coach and founder brand-building.com a brand advisory. He is a featured speaker at corporate events a guest faculty at leading business schools and an award-winning bestselling author of eleven books. His specially curated workshop on Personal Branding has been very popular with both leading corporates and industry bodies. Ambi has spent his forty-year career in corporate India working across diverse sectors such as pharmaceuticals/consumer products (Boots Company) media (UDI Yellow Pages) and advertising (Rediffusion). He spent over twenty-five years with FCB Ulka Advertising helping transform a struggling ad agency into one of the top five marketing communications groups. Over the last six years turning independent he has served as a member director on corporate and advisory boards as a brand coach to small and large brands and as a mentor to exciting new businesses. He has through his career and beyond worked on iconic brands like Tata Wipro Zee TCS Amul Tropicana Pepsico LIC Santoor Sundrop Abbott J&J ITC and so on.Ambi now reads writes teaches and coaches leaders across multiple domains. He is a guest faculty at IIM Calcutta IIM Ahmedabad MICA and an Adjunct Professor of Marketing at SPJIMR Mumbai.Ambis columns appear regularly in Business Standard and in several other business publications including Economic Times and The Hindu Business Line. He is a Distinguished Alumnus award recipient from both IIT Madras and IIM Calcutta an AMP Graduate from Harvard Business School a PhD in Management from Mumbai University and a CFI-certified CEO coach.Ambi can be reached at ambimgp@brand-building.com. He is active on LinkedIn as Ambi Parameswaran and on Twitter as @ambimgp.