AMALGAMATION OF RESEARCH THOUGHTS

This anthology presents critical study on various aspects of critical theories mythology novel into media and marketing. Though all these articles are already published in various conference proceedings and reputed journals the collection of research articles are slightly altered from the previous versions of presentations at National and International Seminars and Conference. The authors treated in it are Kamban Rishi Reddi Nissim Ezekiel Eugene O’ Neil Kiran Desai and Abdul Kalam. The themes dealt with herein are critical theories like diaspora and Eco-criticism mythology about poet genius social issue in media and marketing in general. The trends touched upon in this anthology are critical theories mythology issues and marketing approaches to certain extend. In its present shape and size this anthology will hopefully enlighten the academics on the perspectives and challenges inherent in English and Tamil Literature.