Amateurs and Professionals in Post-War British Sport

The pressures and demands of professionalism and commercialization have transformed Britain's sports. At the end of the 20th century sports have been packaged and marketed as mass entertainment for a national or even international audience. This volume explores different facets of this phenomenon. <p>European Sport Management Quaterly<br><br>"the strength of this text is the richness of the accounts od each sport</p>