AMERICA IN FOCUS

Ever wonder what people say in focus groups? It happens every night in secret across the U.S.A. and can dramatically change our lives.The lights are dim in a small conference room the air thick with tension tinged with anticipation. A dozen observers pace nervously as they stare through a smoky glass mirror anxiously awaiting the ten people who will file into the meeting room in mere minutes. What will be said over the next two hours is a complete mystery ranging from the mundane to the truly stunning. The only guarantee is that the group that’s about to assemble has unique power and influence.The President’s Cabinet? The Supreme Court? The Board of Directors of a major corporation? The PTA of your school district? While most Americans are sitting down to the dinner table each night hundreds of focus groups have been called to order around tables of a different sort around the country with average Americans invited to sound off on a wide variety of subjects.Each year billions of dollars are spent conducting focus groups across the United States. Major corporations political leaders advertising agencies small businesses labor unions government agencies – and even churches – pay for the privilege of sitting in darkened rooms and eavesdropping on their invited guests from behind a two-way mirror. From this vantage point they listen and glean insights into what Americans really think on everything from the legislative agenda in Washington to the next color or flavor to be added to M & M’s chocolate candy.Indeed what people have to say behind closed doors in focus groups has a profound impact on our daily lives: ? Whether corporations should sink billions of dollars into developing new technologies such as wireless phone services Video-On-Demand or iPods.? Which ad a major political candidate should use to entice voters during their run for office.? Which ending of a major Hollywood movie will make it to the screen of the local multi-plex and which will end up on the cutting room floor.? Whether new fashion styles will make their way from the runways of Paris to the center aisle of Walmart.? Whether a new beer from a major brewer will be dark and full-flavored or light and drinkable.And that’s merely the tip of the iceberg. It’s often said that information is power so imagine how powerful you’d be if you could harness the data from tens of thousands of focus group participants at one time. Think about what you’d learn if you could sit behind the mirror and listen to everything from how Americans spend money to how they plan to vote in the next election. It’s all fair game in focus groups Including Americans’ dreams doubts finances race relations religion morality romance favorite TV show and even our favorite new M & M’s color! Now Robert J. Burgess aka The Focus Group Guy the country’s leading focus group moderator has lifted the veil of secrecy and invites you to take a front row seat behind the two-way mirror. America In Focus: The Stunning View Through A Two-Way Mirror is based on a decades-long odyssey of more than two thousand focus groups peppered with over 200 actual quotes it will help readers to learn and understand: ? The New American Dream – How is it shaping our economy and fundamentally changing our values.? Goodbye and Good Riddance – How Big Media is dying – and with it the traditional advertising industry.? Divided We Fall – Read how “United We Stand” has been replaced by “Divided We Fall” as our country’s mantra threatening our very existence.? Take this job and … MBC & the Radical Transformation of the American Workplace - How “Management By Chaos” – or MBC – dominates the American workplace and pervades our business culture leading to surging levels of stress ineffective management and strong job dissatisfaction.? A Day in the Life - Understanding Our American Lifestyle – How we live and what motivates us.? Life She is a Mother**** –The crisis that have changed our thinking and the way we live. ? New Deal / Try Raw Deal – What does the U.S. government mean to us what do we expect and who do we blame.? The Rise of the Freakin Springer Generation – How is America’s current a decline in culture morality and civility affecting the new generations? What you read in America In Focus may cause you to laugh cry scratch your head in wonder or amazement or maybe even jump for joy. Regardless when the journey is done you’ll know a different kind of America. . .an America In Focus.