America in JeruSALEm

<I>America in JeruSALEm</I> develops a model that demonstrates the process of Americanization versus national identity in small countries toward the end of the twentieth century and the beginning of the twenty-first using advertisements to understand this process. The authors present Israel as a test case because it is trying to maintain a new Israeli culture a Jewish tradition and a unique language-Hebrew-against the background of an ongoing national conflict.