American Folklore and the Mass Media

<p>This book shows how folklore--magic miracles and tales of enchanted princesses and genial giants--is still alive and well in the modern mass media. . . . contains a wealth of facts and observations with which to conjure. --Journal of Communication<br /><br />Dégh brings her decades of expertise in folk narrative to bear in this well-researched provocative study of the interrelationship between traditional processes of folk narrative performances and modern mass media. . . . Highly recommended . . . --Choice<br /><br />Spanning folk cultural developments as old as feudalism and as new as today's TV ad <i>American Folklore and the Mass Media</i> demonstrates how vital folklore remains how often it absorbs--rather than being absorbed by--the most dramatic technological innovations and social realignments. --Carl Lindahl<br /><br />. . . all six essays are meaty and informative contributions to vital folkloric issues . . . --Contemporary Legend</p>