Americanization and Its Limits

This book develops a new and conceptually distinctive analysis of Americanization in European and Japanese industry after the Second World War based on a rich set of sectoral and firm-based studies by an international group of distinguished scholars. The authors highlight the autonomous and creative role of local actors in selectively adapting US technology and management methods to suit local conditions and strikingly in creating new hybrid forms that combined indigenous and foreign practices in unforeseen and often remarkably competitive ways.