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Delivery Options
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*COD & Shipping Charges may apply on certain items.
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About The Book
Description
Author
AMK-01 MarketingBlock 1 - Basic Concepts of MarketingNature and Scope of MarketingMarketing EnvironmentMarkets and Market SegmentationConsumer Behaviour Block 2 - ProductProduct Concepts and ClassificationNew Product Development and product Life CycleBranding and Packaging Block 3 - PricingObjectives and MethodsDiscounts and AllowancesRegulation of Prices Block 4 - DistributionChannels of Distribution IChannels of Distribution IIPhysical Distribution Block 5 - PromotionPromotion MixPersonal Selling and Sales PromotionAdvertising and Publicity Previous Year Solved Question Papers Total-32 Solved-20 Unsolved-12June (2007-2023)December (2007-2022)
Piracy-free
Assured Quality
Secure Transactions
Fast Delivery
Sustainably Printed
Details
ISBN 13
9789381690406
Publication Date
-15-05-2012
Pages
-242
Weight
-289 grams
Dimensions
-139.7x215.9x13.03 mm
