English
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About The Book
Description
Author
This research aims to study the recall ability of television advertisements and throws light how advertisements influence brand awareness advertisement awareness and influence on purchase decision. A sample of 189 households are selected those who watch regional television channels. The analysis shows television advertisements create mass awareness and consumers recall the elements of the television commercials. Moreover brand awareness has influenced in product purchase.
Piracy-free
Assured Quality
Secure Transactions
Delivery Options
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*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Details
ISBN 13
9783659639661
Publication Date
-24-05-2018
Pages
-80
Weight
-122 grams
Dimensions
-150x220x4.71 mm
