English
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About The Book
Description
Author
The objective of this study is to find out how smartphone users perception about OPPO brand by looking into the level of brand awareness and the impact of brand elements on it. Furthermore this research aims to recommend OPPO what they should do to enhance brand awareness among their customers through brand elements. Quantitative research method is applied in this study. Data was collected from some smartphone users from all ages in Ho Chi Minh City.
Piracy-free
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Details
ISBN 13
9786200296139
Publication Date
-04-09-2019
Pages
-80
Weight
-122 grams
Dimensions
-150x220x4.71 mm
