An Introduction to Business & Management Consultancy

This textbook provides a clear and concise introduction to business and management consultancy. It will help you understand practices and techniques to hire and to implement business and management consultancy giving you the essentials for success in your studies and later industries when working with - and not just for - consultancy firms. Built around learning objectives and providing engaging real-life examples this text empowers the reader to understand the ‘what’ ‘how’ ‘when’ and ‘why’ at macro and micro levels of business and management consultancy. As well as full courses on business and management consultancy this textbook will be invaluable to your management knowledge and skill set across strategy change analytics problem-solving solution implementation and decision-making as applied by the world’s top management consultancy firms such as McKinsey & Company. Dr Marc G. Baaij is Associate Professor of Strategic Management at the Rotterdam School of Management (RSM) Erasmus University Rotterdam.