Analysis of GIS-Software - a GIS software market survey in the business to consumer (B2C) and business to business (B2B) market

Bachelor Thesis from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing grade: 20 Vienna University of Economics and Business (Institut für Wirtschaftsinformatik und BWL) course: Vertiefungskurs VI - Spezialisierung E-Commerce language: English abstract: This Bachelor thesis deals with geographic information system software in the traditional GIS-Desktop SW range. The idea of this literature work and qualitative field study is to arrange the concept of a 'criteria catalogue' as a decisive base for the acquisition of the market segment‚ 'professional GIS-Desktop SW systems' of Business to Consumer (B2C) and Business to Business enterprise (B2B) serves. A basis for the production of a criterion catalogue was the analysis of the extracts of the GIS-Research study of the company Daratech Inc from the year 2006 [Dara06]. This criteria catalogue should be developed for Business to consumer (B2C) companies that have this GIS-applications already in use or decide towards this market segment in the close future. For these B2C companies the criterion cata-logue was created in this work and should become an important high-class instrument for future purchase decisions of the market segment‚ 'Professional Desktop GIS-Software' (Prof. Desktop GIS-SW).In accordance to the current scientific literature relating to the 'criteria catalogue' the raw and fine criteria do not to date exist (publicly not accessibly) on the segment 'Prof. Desktop GIS-SW' systems that developed 'criterion catalogue' summarises on a research basis on qualitative interviews (primary research) and literature studies (secondary analysis) to be based on.This work contains the following main chapters: 'Introduction' (chapter 5) 'project description' (chapter. 6) 'GIS-SW Market Overview' (chapter. 7.1) 'GIS-Software systems overview' (chapter 7.4) 'developing process of the criteria catalogue' (chapter 7.5) 'Discussion about the results of the primary r