Analysis of the Relation between Consumer Behaviour and Applying of the Marketing Mix

Table of Contents1.Analysis of the Relationships between Consumer Behaviour and the Applicationof an optimal Marketing Mix1.1 Introduction1.2 Principles of Buyer and Consumer Behaviour and those Responsible for Purchasing Decisions 1.3 Determination of Consumer Behaviour 1.4 Influence of the Functioning of the Human Information Processing Procedure 1.5 Other Determinants2.Influence of New Trends in Consumer Behaviour and Consideration of Consumer Groups2.1 Preview 2.2 Definition of New Consumer Images3.Consideration of the Product Decision-Making Process3.1 Unconscious Buying Behaviour3.2 Impact of Involvement on Advertising Media 3.3 Application of Marketing Measures For Low-Involvement Customers3.4 Outlook4.The Design of the Marketing Mix4.1 Definition: the Marketing Mix4.2 Marketing Mix Planning4.3 The Goal of Marketing Mix Planning4.4 Implementation of Marketing Mix Planning in Practice4.5 Marketing Controls4.6 Case Study of a Gastronomy Restaurant