Analytics Demystified : A Book on Analytics Framework for Businesses and Students

<p>Ever thought of learning how to think about analytics in a structured way?  This book is for you.</p><p>You might have heard of Analytics but what is it really? Ever wondered how to start thinking and implementing Analytics?</p><p>Analytics may seem like a maze for some but a breeze for others. This book aims to help you the reader whether you are a corporate a student or a business owner to take your first steps along an easier path.</p><p>Call it a handbook or a beginner's guide this book unveils the non-technical face of Analytics for individuals and organizations initiating their Analytics journey. For those already mid-way it acts as a guide to pause reflect and check if they have missed or overlooked any key aspects required for solutioning.</p><p>The 3D Analytics Framework consisting of 3 dimensions and 14 elements presented in the book simplifies the essentials of Analytics. The reader is guided into Analytics through the lens of proven problem-solving techniques of Design Thinking and a practical approach to initiate change management through Maslow's need hierarchy theory. The book presents principles of Analytics in a simple and easy to understand language using real life examples and pictorial Illustrations.</p><p>In this book Divya shares her learnings of over two decades. Through the stories ideas and framework she believes that anyone can embark on the Analytics journey and reap its benefits.</p>