And Then There's This

<b>An odd but happy marriage of sociological observation and Gonzo- style adventure. <br> -<i>Wired</i> </b> <p/> From the co-author of <i>Our Kindred Creatures </i>and <i>Rabid</i> journalist and new media provocateur Bill Wasik journeys to the edge of our churning and rambunctious viral culture to illuminate how anyone with a computer can initiate a small ripple of a story that can turn into a tsunami. While exploring this fascinating landscape Wasik (who organized the very first flash mob in 2003) conducts six experiments himself. This book is a must-read for anyone interested in journalism business technology and how cultural information spreads. Wasik's tour is great stimulating and fun.