Anglicisms in the German Business Press- A Corpus-Based Study

The debate about the use of Anglicisms in German during the past decadehas focused primarily on general language use whereas languages for specificpurposes (with the exception of advertising) have not come under similarscrutiny. The study presented in this book focuses exclusively on the Englishlexical influence on German business language over time and across differenttext types. Randomly selected articles (cover stories editorials and letters tothe editor) of one of Germany's major business magazines Wirtschaftswocheserve as the corpus of this study. The author describes and analyzes the useof Anglicisms in this business weekly over a period of 30 years and answersquestions such as the following:4 Is there empirical evidence for an increasing use of Anglicisms inGerman business language appearing in print media?5 Are there significant differences in the use of Anglicisms in theselected genres and do professional journalists and readers differ intheir use of these loanwords?6 Do opinion-centered articles differ from fact-centered articles in theuse of English loanwords?7 Which Anglicisms are used most often?This book should be of interest not only to scholars in the fields of linguisticsand language teaching but also to the general reader interested in Anglo-American influences on German language (and culture) and English loanwordsin particular.