Anthro-Vision

As heard on BBC Radio 4s Start the WeekA revelatory model that explains how we buy sell work and live.Absolutely brilliant. DANIEL KAHNEMANWill turn your world upside down in the best possible way. Fun profound and bursting with important insights. TIM HARFORDAnyone working to rebuild a more equal world will benefit from Tetts well-argued case that to solve twenty-first-century problems we must expand our fields of vision and fill in old blind spots with new empathy. MELINDA GATES___For over a century anthropologists have immersed themselves in unfamiliar cultures uncovering the hidden rituals that govern how people act. Now a new generation of anthropologists are using these methods in a different context - to illuminate the behaviour of consumers and businesses at home.In Anthro-Vision Gillian Tett - bestselling author Financial Times journalist and anthropology PhD - reveals how anthropology can make sense of peoples behaviour in business and beyond. She outlines how anthropology helps explain consumer habits - revealing the webs of meaning that underpin how we shop and unpicking the subtle cultural shifts driving the rise of green investment. She explores how anthropology can shed light on the workplace identifying the hidden tribes within the office and pinpointing which rituals are binding together a team. And she shows how we can all use anthropology in our own lives too: helping us make better decisions navigate risk - even work out what our peers are really thinking.Along the way Tett draws on stories from Tajik villages and Amazon warehouses Japanese classrooms and Wall Street trading floors all to reveal the power of anthropology in action.The result is a wholly new way to make sense of human behaviour. In a short-sighted world we can all learn to see clearly - using the power of Anthro-Vision.__One of the Worlds Top 50 Thinkers - ProspectTett provides readers with a new intellectual framework - grounded in her deep understanding of anthropology and her path-breaking journalism - that can fundamentally transform how we approach solving societys most wicked problems . . . I cannot recommend it highly enough. MARIANA MAZZUCATOA fascinating and compelling demonstration that all of us especially economists can benefit from the insights of anthropology: the worms-eye not just the birds-eye view of how people behave. MERVYN KINGIn a world of volatility uncertainty complexity and ambiguity we need an antidote to tunnel vision argues Gillian Tett. That antidote is Anthro-Vision . . . Admirers of her journalism will love this book but they will also learn a great deal from it. NIALL FERGUSONLooking at the world like an anthropologist has long given Gillian Tett the edge over the rest of us as a journalist and thinker. With this book she generously shares her secret recipe - and explains why we may all need Anthro-Vision to see a way through some of todays most pressing global challenges. STEPHANIE FLANDERSIn an age obsessed with hard science its becoming painfully obvious that the so-called soft subjects - social sciences and the humanities - have the power to reveal what otherwise remains obscure. One of the glories of Anthro-Vision is that it never argues (as many do) that its way of seeing is the only way. Its a timely call for decision-makers to wean themselves off their dependency on big data and embrace the full complexity of human life. MARGARET HEFFERNAN Financial Times