Anthro-Vision

<p><b><i>The Times </i>and </b><b><i>Financial Times</i> Book of the Year</b><br><br><u><b>A revelatory model that explains how we buy sell work and live.</b><br></u><br>'Absolutely brilliant.' <b>Daniel Kahneman author of <i>Thinking Fast and Slow</i></b><br><b>___</b><br><br>Meet the business anthropologists seeking to explain how we buy sell work and think.<br><br>From supermarkets to factories trading floors to tech firms their methods are revealing the hidden codes that define our lives.<br><br>The result is a wholly new way to see human behaviour: anthro-vision.<br>__<br><br><b>One of the World's Top 50 Thinkers - <i>Prospect</i></b><br><br>'This engaging book argues why more businesses (and people) should look to anthropology if they want to succeed.' <b>Books of the Year <i>The Times</i></b><br><br>'Will turn your world upside down in the best possible way. Fun profound and bursting with important insights.' <b>Tim Harford</b><br><br>'A terrific piece of work.' <b>Thomas Friedman</b><br><br>'Anyone working to rebuild a more equal world will benefit from Tett's well-argued case that to solve twenty-first-century problems we must expand our fields of vision and fill in old blind spots with new empathy.' <b>Melinda Gates</b><br><br>'Tett provides readers with a new intellectual framework - grounded in her deep understanding of anthropology and her path-breaking journalism - that can fundamentally transform how we approach solving society's most wicked problems . . . I cannot recommend it highly enough.' <b>Mariana Mazzucato</b><br><br>'In a world of volatility uncertainty complexity and ambiguity we need an antidote to tunnel vision argues Gillian Tett. That antidote is <i>Anthro-Vision </i>. . . Admirers of her journalism will love this book but they will also learn a great deal from it.' <b>Niall Ferguson</b><br><br>'A timely call for decision-makers to wean themselves off their dependency on big data and embrace the full complexity of human life.' <b><i>Financial Times</i></b></p>