Anticonventional Thinking: The Creative Alternative to Brainstorming

People have been criticising brainstorming for years but no one has come up with a truly different working alternative - until now. In this authoritative and entertaining book Jeffrey Baumgartner explains why brainstorming does not work and presents an innovative new creative thinking process: anticonventional thinking. Along the way he explains: - How and why anticonventional thinking works. - How we build creative ideas in our mind. - How highly creative people think differently to others. - What inhibits creative thinking - and it is not criticism! - A step-by-step process for using anticonventional thinking alone or in teams. - The secret to success in implementing creative ideas. - And much more. Anticonventional Thinking is a book that is rich in explanations examples and cartoon illustrations.