Anticonventional Thinking

People have been criticising brainstorming for years but no one has come up with a truly different working alternative - until now.In this authoritative and entertaining book Jeffrey Baumgartner explains why brainstorming does not work and presents an innovative new creative thinking process: anticonventional thinking. Along the way he explains:- How and why anticonventional thinking works.- How we build creative ideas in our mind.- How highly creative people think differently to others.- What inhibits creative thinking - and it is not criticism!- A step-by-step process for using anticonventional thinking alone or in teams.- The secret to success in implementing creative ideas.- And much more.Anticonventional Thinking is a book that is rich in explanations examples and cartoon illustrations.