Anyone Not Everyone
English

About The Book

<p>Discover a proven easy-to-follow system to escape agency founder-led sales!</p><p><br></p><p>Anyone Not Everyone provides a simple solution to a big problem that digital agency owners face: serving too many types of clients. In it leading agency advisor Corey Quinn guides readers through his proven 5-step process helping them transform from a generalist agency to a vertical market specialist.</p><p><br></p><p>No fluff no BS... just straightforward and effective tactics that will transform your agency.</p><p><br></p><p>The techniques you're about to learn are the same ones that have helped hundreds of founders at successful agencies scale their businesses create more freedom and dominate their market.</p><p><br></p><p>In this step-by-step guide you'll learn:</p><p><br></p><ul><li><strong>Deep Specialization Strategy: </strong>Unlike the vague advice to niche down Deep Specialization is a highly strategic methodical process transforming agencies from Founder-led to Business-led. </li><li><strong>The Power of Specialization: </strong>How specializing in a vertical market can lead to faster growth and higher client retention rates.</li><li><strong>Identification of Vertical Markets:</strong> Process to identify and choose the right vertical for your agency's specialization.</li><li><strong>Sales and Marketing for Vertical Markets:</strong> Best practices and strategies tailored for specific verticals to attract your best-fit clients.</li><li><strong>Effective Positioning & Messaging: </strong>How to communicate your specialized agency's value proposition effectively to your target vertical.</li><li><strong>Resource and Hiring Strategies:</strong> The in-house or outsourced team resources you'll need and where to find them quickly.</li><li><strong>Real-life Success Stories: </strong>Concrete examples to illustrate the benefits and practical application of the Deep Specialization strategy.</li></ul><p><br></p><p>Filled with exercises and examples from agency owners who have used this strategy the book offers pragmatic advice on how to apply this strategy to your agency.</p><p><br></p><p>Are you ready to unleash the power of Deep Specialization?</p><p><br></p><p>Go ahead and grab your copy of Anyone Not Everyone now to get started today!</p>
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