<h3>You started a business. But why?</h3><p><br></p><p>Entrepreneurs often lose sight of&nbsp;<strong>what matters</strong>. Are you helping people? Are they happy? Are you happy? Are you profitable? Isn't that enough?</p><p><br></p><p>Derek Sivers accidentally started a business by helping musicians sell their music. It became the largest online seller of independent music with over 150000 musicians and $100M in sales. After ten years he sold the company for $22 million and gave all the money to charity.</p><p><br></p><p>In Anything You Want he shares 40 powerful lessons in a book you can read in about an hour. Points include:</p><ul><li>When you make a company you make your&nbsp;<strong>utopia</strong>&nbsp;- your perfect world.</li><li>Business is not about money. It's about&nbsp;<strong>making dreams come true</strong>&nbsp;for others and for yourself.</li><li>Starting with&nbsp;<strong>no money</strong>&nbsp;is an advantage. You don't need money to start helping people.</li><li>Your&nbsp;<strong>business plan is moot</strong>. You don't know what people really want until you launch.</li><li>Don't pursue business just for your own gain. Only&nbsp;<strong>answer the calls for help</strong>.</li><li>By focusing entirely on thrilling your customers - even at an occasional loss - you ultimately profit more because of the loyalty and word-of-mouth marketing that comes only when you&nbsp;<strong>place your customer's needs over your own</strong>.</li></ul><p><br></p><p>The book's most memorable stories are from his horrible mistakes like why&nbsp;<strong>saving ten minutes cost him $3.3 million dollars</strong> and how he was&nbsp;<strong>attacked by Steve Jobs</strong>.</p><p><br></p><p>Anything You Want was first published by Seth Godin in 2011 then by Penguin/Portfolio in 2015.&nbsp;<strong>This third edition for 2022 was improved with eight new chapters</strong>.</p><p><br></p><p>Its surprisingly&nbsp;<strong>humanist</strong>&nbsp;approach to business focusing on&nbsp;<strong>generosity</strong>&nbsp;and happiness more than profits has helped thousands of entrepreneurs to&nbsp;<strong>re-focus on what matters</strong>&nbsp;and find their&nbsp;<strong>own path</strong>&nbsp;to success.</p>
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