Anything You Want

<h3>You started a business. But why?</h3><p><br></p><p>Entrepreneurs often lose sight of <strong>what matters</strong>. Are you helping people? Are they happy? Are you happy? Are you profitable? Isn't that enough?</p><p><br></p><p>Derek Sivers accidentally started a business by helping musicians sell their music. It became the largest online seller of independent music with over 150000 musicians and $100M in sales. After ten years he sold the company for $22 million and gave all the money to charity.</p><p><br></p><p>In Anything You Want he shares 40 powerful lessons in a book you can read in about an hour. Points include:</p><ul><li>When you make a company you make your <strong>utopia</strong> - your perfect world.</li><li>Business is not about money. It's about <strong>making dreams come true</strong> for others and for yourself.</li><li>Starting with <strong>no money</strong> is an advantage. You don't need money to start helping people.</li><li>Your <strong>business plan is moot</strong>. You don't know what people really want until you launch.</li><li>Don't pursue business just for your own gain. Only <strong>answer the calls for help</strong>.</li><li>By focusing entirely on thrilling your customers - even at an occasional loss - you ultimately profit more because of the loyalty and word-of-mouth marketing that comes only when you <strong>place your customer's needs over your own</strong>.</li></ul><p><br></p><p>The book's most memorable stories are from his horrible mistakes like why <strong>saving ten minutes cost him $3.3 million dollars</strong> and how he was <strong>attacked by Steve Jobs</strong>.</p><p><br></p><p>Anything You Want was first published by Seth Godin in 2011 then by Penguin/Portfolio in 2015. <strong>This third edition for 2022 was improved with eight new chapters</strong>.</p><p><br></p><p>Its surprisingly <strong>humanist</strong> approach to business focusing on <strong>generosity</strong> and happiness more than profits has helped thousands of entrepreneurs to <strong>re-focus on what matters</strong> and find their <strong>own path</strong> to success.</p>