Merchandisers are the fulcrum to balance the supply and buying sides of the apparel export business. This book is an insight into vital as also relevant factors such as: *merchandisers'' performance assessment at organization level *supply chain competitiveness vital to apparel export companies *parameters on which merchandisers'' performance is measured *capabilities that merchandisers must possess to improve competitiveness. The Book offers recommendations at three levels: *those for apparel export companies *initiatives that individual merchandisers should take to improve performance *how international apparel buyers can facilitate performance improvement