Apple Inc. - An Analysis

Research Paper (undergraduate) from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing grade: A University of Kent course: Masters of Business Administration language: English abstract: This paper looks at Apple Inc. which primarily operates in U.S. and involves in development design and marketing of computers portable digital music players and media devices. It evaluates the macro environment in which Apple Inc. is operating with the help of the PESTLE analysis. Next it studies the strength and competitive positions of Apple Inc with the help of Porter's five forces analysis. Later a SWOT analysis is conducted to understand the micro environment of Apple Inc. Finally Comprehensive analyses of financial ratios and share performance are conducted to understand the financial condition and the stock performance of Apple Inc.