The automotive sector is important in Brazil's industrial landscape as it involves a significant chain of suppliers distributors workshops advertising agencies and insurers in the domestic market as well as being one of the five largest in the world generating jobs and bringing development to the country. In this context this study uses the Adjusted Present Value (APV) method to analyse the cash flow of an automotive company that has recently set up in Brazil and wants to take advantage of the government incentives proposed by the Inovar-Auto programme. The work carried out evaluates the automaker's current cash flow in a stochastic way by modelling variables such as price demand and interest rate using probability distributions and with the help of the Crystal Ball software a Microsoft Excel add-in generating different scenarios using Monte Carlo simulation.
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