APPLIED MULTIVARIATE STATISTICAL ANALYSIS : Multivariate Statistical Analysis using SPSS

This Book offers an introduction to the statistical analysis of multivariate observations. The primary goal of the book is to impart the necessary knowledge to make proper interpretations and select appropriate techniques for analyzing multivariate data. It is suitable for courses in Multivariate Statistics Marketing Research Statistics in Education and Post Graduate level courses in Experimental Design and Statistics.The key features and accessible level present the concepts and methods of Multivariate Analysis at a level that is readily understandable by readers who have taken two or more statistics courses.Emphasis is given on applications of multivariate methods and a clear insightful explanation of multivariate techniques.