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About The Book
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<p><em>The Art of Enterprise: Entrepreneurship in Design</em> explores the form and nature of entrepreneurship in a range of creative disciplines. It explores the complex ecology of activities that enable design entrepreneurship and alternative methods of practice within a creative practice and for the benefit and engagement of society. </p><p>The book is structured in four thematic sections: the Alpha Room Beta Portal Gamma Field and Delta State. Within each section the chapters address such topics as experience mindset activity collaboration and value. In that sense <i>The Art of Enterprise</i> is composed of the way in which one experiences thinks about works collaborates and creates value in the mind studio prototype and marketplace. It includes a curated selection of contemporary practices engaged in entrepreneurship around the world and interviews from leading entrepreneurs and design professionals capturing advice and inspiration. </p><p>With an open-ended set of activities charts worksheets and discussion questions <i>The Art of Enterprise</i> fosters entrepreneurial thinking in formative projects and practices for students academics and professionals.</p>