Art of Enterprise

<p><em>The Art of Enterprise: Entrepreneurship in Design</em> explores the form and nature of entrepreneurship in a range of creative disciplines. It explores the complex ecology of activities that enable design, entrepreneurship, and alternative methods of practice within a creative practice, and for the benefit and engagement of society. </p><p>The book is structured in four thematic sections: the Alpha Room, Beta Portal, Gamma Field, and Delta State. Within each section, the chapters address such topics as experience, mindset, activity, collaboration, and value. In that sense, <i>The Art of Enterprise</i> is composed of the way in which one experiences, thinks about, works, collaborates, and creates value in the mind, studio, prototype, and marketplace. It includes a curated selection of contemporary practices engaged in entrepreneurship around the world and interviews from leading entrepreneurs and design professionals capturing advice and inspiration. </p><p>With an open-ended set of activities, charts, worksheets, and discussion questions, <i>The Art of Enterprise</i> fosters entrepreneurial thinking in formative projects and practices for students, academics, and professionals.</p> <p><strong>Part I: Alpha Room</strong>; 1. Art and Enterprise; 2. Perception, Cognition, and Imagination; 3. Curiosity, Creativity, and Constraint; 4. Aspiration, Expectation, and Emotion; 5. Value in the Art and Artist; <b>Part II: Beta Portal</b>; 6. Permeability, Chance, and Seeing-As-If; 7. Risk, Return, and Window Making; 8. Prototyping to Understand; 9. Collaborate and Communicate; 10. Co-Creation and Ephemeral Value; <b>Part III: Gamma Field</b>; 11. Context Matters: People, Place, and Time; 12. Discover, Learn, and Find Meaning; 13. Vision and Artistic Agency; 14. Cities, Clustering, and Commerce; 15. Creative Citizenship; <b>Part IV: Delta State</b>; 16. Non-Linear Growth and Layered Lifecycles; 17. Beauty in Learning and the Role of Fear; 18. The Composition of Skills; 19. Designing for Change; 20. Stories and the Impact of Innovation</p>