Artificial Intelligence in Modern Business

Artificial Intelligence in Modern Business: From Forecasting to SustainabilityArtificial Intelligence (AI) has emerged as a transformative force across industries reshaping traditional practices and offering innovative solutions to complex problems. In the realm of commerce AI has opened new avenues for efficiency accuracy and customer engagement heralding a new era of data-driven decision-making and automation. This book explores the multifaceted role of AI in commerce focusing on its applications challenges and the ethical considerations of its integration.