Artisan Public Relations: A practical guide for getting your hand-crafted products the attention they deserve

Over the past few decades the world of artisan food and beverages has exploded. But for most producers major challenges remain. With limited marketing budgets your only hope is to be more cost-effective more targeted and smarter than your competition. Whether you are selling your hand-crafted products through a tasting room distributor local retailers or Etsy this book gives you focused and practical advice on how to increase your sales promote your brand and make sure your company is profitable.Paul Wagner has been an instructor at Napa Valley College for the past twenty-five years and teaches at the Culinary Institute of America at Greystone. He is also a guest lecturer at many universities and has spoken at more than eighty conferences throughout the world on wine tourism public relations and marketing. In 1991 Paul founded Balzac Communications & Marketing where his clients have included everyone from Constellation Wines and Diageo to a host of artisan wine food and regional tourism clients.