Arts Entrepreneurship

<p><em>Arts Entrepreneurship: Creating a New Venture in the Arts</em> provides the essential tools techniques and concepts needed to invent launch and sustain a business in the creative sector.</p><p>Building on the reader’s artistic talents and interests the book provides a practical action-oriented introduction to the business of art focusing on product design organizational planning and assessment customer identification and marketing fundraising legal issues money management cultural policy and career development. It also offers examples exercises and references that guide entrepreneurs through the key stages of concept creation business development and growth. Special attention is paid to topics such as cultural ventures seeking social impact the emergence of creative placemaking the opportunities afforded by novel corporate forms and the role of contemporary technologies in marketing fundraising and operations.</p><p>A hands-on guide to entrepreneurial success this book is a valuable resource for students of Arts Entrepreneurship programs courses and workshops as well as for early-stage business founders in the creative sector looking for guidance on how to create and sustain their own successful venture.</p>