Asian Cultures and Contemporary Tourism

This book focuses on cultures that shape contemporary Asian tourist experiences. The book consists of 10 chapters which are organised into two themes: Collectivist Culture and Wellbeing. The chapters cover emerging forms of tourism (e.g. wedding and bridal photography tourism roots/affinity tourism and shamanic tourism) investigate a wide range of topics (e.g. tourist motivation tourist anxiety and decision making) and consider Asian perspectives from diverse backgrounds (e.g. China Hong Kong Singapore Taiwan South Korea Japan Philippines Malaysia Indonesia India Bangladesh and Nepal). The book provides tourism researchers students and practitioners a consolidated comprehensive and updated reference for the understanding of Asian tourists.