<p>Today's Air Force is experiencing an institutional identity crisis that places it at an historical nadir of confidence reputation and influence wrote Thomas Ehrhard in his 2009 work for the Center for Strategic and Budgetary Assessments entitled An Air Force Strategy for the Long Haul. His assertion is not new--it has been made often enough since the end of the Cold War that it has become trite. This thesis explores the roots of the Air Force's identity problems by applying a theoretical construct to explain why many previous identity initiatives have been so startlingly unsuccessful. The paper concludes that senior Air Force leaders have failed in part because of their disregard for the powerful roles that organizational cultures play in the day-to-day lives of the average Airman.</p><p>This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact and remains as true to the original work as possible. Therefore you will see the original copyright references library stamps (as most of these works have been housed in our most important libraries around the world) and other notations in the work.</p><p>This work is in the public domain in the United States of America and possibly other nations. Within the United States you may freely copy and distribute this work as no entity (individual or corporate) has a copyright on the body of the work.</p><p>As a reproduction of a historical artifact this work may contain missing or blurred pages poor pictures errant marks etc. Scholars believe and we concur that this work is important enough to be preserved reproduced and made generally available to the public. We appreciate your support of the preservation process and thank you for being an important part of keeping this knowledge alive and relevant.</p>
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