Attentionomics - Volume I

This book redefines attention in the digital age moving beyond scarcity to address fragmentation and overload. It introduces attention capital an asset to cultivate manage and invest encompassing cognitive depth selective filtering and engagement quality. Extending engagement economics beyond marketing it highlights its relevance to personal and societal well-being differentiating meaningful engagement from passive consumption. Tracing the historical evolution of attention the book refines theories to account for algorithmic curation hyper-personalization and affective attention. It explores the creator economy a multidimensional framework for cognitive emotional and social engagement and the impact of algorithmic feedback loops and sensory modalities. Addressing challenges like misinformation polarization and ethics it advocates for algorithmic transparency data privacy user empowerment and Time-Well-Spent principles. It examines Web3 the Metaverse and evolving regulations emphasizing critical consumption media literacy and alternative business models. The book stresses self-awareness resilience and ethical engagement.