Attractive Thinking

<p><b>Forget everything you've been told about maximizing Lifetime Customer Value.</b> </p><p>To take your business to the next level you need a brand strategy that's focused on attracting new customers not exploiting existing ones.</p><p> In this transparent digital age smart business leaders know that profitable growth comes from helping customers not exploiting them. <i>Attractive Thinking</i> sets out a ground-breaking methodology developed during 30 years' experience transforming brands for Pepsi Mars Miracle Gro and many high-end service businesses to achieve exactly that.</p><p> Discover the five key questions you must answer to create a better brand strategy and the tools to deliver it: clarity on what matters to customers; products and services that customers love; marketing that attracts them; and a team that is committed to delivering it.</p><p> <i>Attractive Thinking</i> is a practical handbook for CEOs managing directors and marketers who want to make the big-brand techniques work for them.</p>