Atypical

<p><strong style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>About the Book</strong></p><p><strong style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>A REFLECTION ON THE CURRENT MODE OF CAPITALISM AND A CALL TO ACTION TO RETHINK EVERYTHING-LEADERSHIP STRATEGY INNOVATION AND EVEN PROGRESS ITSELF.</strong></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>What if the most valuable insights into your company's future aren't buried in your big data or shared by industry experts-but voiced quietly at the edges by the very people you've been ignoring?</span></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>In </span><em style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Atypical: Five Strategy Rules for a New World</em><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)> UCL and IIMB professor Prateek Raj challenges the status quo by showing how the world's most innovative organisations learn from voices at the fringes-be they marginalised communities unexpected collaborators or frontline workers. Through vivid examples actionable frameworks and a call to embrace empathy and grounded leadership where success is measured through innovation and not profit alone </span><em style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Atypical</em><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)> provides a forward-looking blueprint for leaders who dare to see-and nurture-a more inclusive sustainable and resilient future.</span></p><p></p><p><strong style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>About the Author</strong></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Prateek Raj is an Associate Professor at the University College London (UCL) Global Business School for Health and an Affiliate Fellow at the Stigler Center at the University of Chicago Booth School of Business. Originally from Dhanbad Jharkhand Prateek earned a bachelor's degree from IIT Delhi and a master's and PhD in Management from UCL. During his doctoral studies he was a visiting researcher at Kellogg School of Management and Chicago Booth and also taught at the London School of Economics. Following his PhD he joined the Indian Institute of Management Bangalore where he led the Inclusive Markets Lab advancing research teaching and advocacy on business models and economic policies that promote inclusive growth. Prateek's interdisciplinary impact-driven work has garnered global recognition through prestigious awards and research grants. The MBA course he designed at IIM Bangalore Strategic Stewardship serves as the foundation for this book.</span></p>