AustroPop - a transcultural style and a product of cultural contact

Seminar paper from the year 2009 in the subject American Studies - Culture and Applied Geography grade: 1 0 University of Vienna (Anglistik/Amerikanistik) course: CSI: Vienna language: English abstract: In this paper I have tried to describe what a cultural transformation can be using Austropop as a specifically Austrian example. For that I first have rethought articles by Erward Larkey Richard Wagnleitner and Gerd Gemünden. Their contributions and the critical class debates were necessary in order to understand cultural exchanges in a German speaking context. Going back in history and reconsidering the roots of certain developments can shed light on the reasons for their existence as in the case of Austropop. Therefore I have added a short history of Austropop that focuses more on the how and why than on its actors. In chapter three I have analyzed a particular Austropop artist and compared him to his American 'counterpart' and pointed out the differences similarities and especially novelties that came to life through a cultural exchange.