Auto Brand

<p>The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation traffic congestion pollution problems heavy reliance on scarce oil supplies safety issues and ever-growing competition have all provided significant business challenges for the automotive industry. Many car manufacturers have had to fundamentally rethink their design brand and marketing strategies to thrive in a savvy consumer-led culture and markets that are becoming increasingly restrictive in size and opportunity.<br><br><b><i>Auto Brand</i></b> provides a roadmap to branding and marketing success in the automotive industry from a leading industry expert featuring case studies from major car brands including Audi BMW Holden Mercedes-Benz Opel Porsche Saab Seat Skoda Vauxhall Volkswagen and Volvo. It includes findings from 100 interviews conducted with CEOs marketing managers sales managers and sales people from manufacturer level to small rural dealers as well as industry experts policy makers free-stranding repair shops and professional organizations.<br><br><b><i>Auto Brand</i></b> is essential reading for marketing managers sales managers CEOs development managers and dealers in all types of companies in the car industry including: manufacturers national sales companies/importers dealers finance companies insurance companies free-standing repair shop channels and more. It is the first book to specifically address how to deal with the challenges facing the automotive industry and illustrates how companies can take advantage of new technologies adapt to emerging trends in consumer behaviour improve profitability and build even more successful brands in the future.</p>