AYURVEDA MEETS THE WORLD: A CASE STUDY IN GLOBAL WELLNESS INNOVATION

<p>This comprehensive case study delves into Himalaya&rsquo;s evolution from a herbal pharmaceutical pioneer to a holistic wellness leader operating in over 100 countries. It examines the company&rsquo;s innovative R&D sustainable sourcing and digital transformation strategies alongside its challenges in adapting to Gen-Z markets. Through detailed analyses of its operations globalization efforts and CSR initiatives the study highlights how Himalaya navigates competitive landscapes and regulatory hurdles while maintaining its commitment to natural wellness. Offering actionable insights for stakeholders this case study is a valuable resource for understanding scalable innovation in the global wellness industry.</p>