B2B Digital Marketing: Using the Web To

This is the eBook version of the printed book.The only 100% B2B-focused guide to high-profit low-cost digital marketing!Finally theres a comprehensive guide to digital marketing specifically for B2B companies. In B2B Digital Marketing Michael Miller thoroughly explains how to use each leading digital marketing vehicle to successfully market any product or service to your target companies. Youll start with planning discovering how to choose your best platforms and strategies for customer acquisition sales conversion and retention. Next master crucial execution skills for web search social and mobile marketing online advertising email blogs YouTube online PR and more. Finally discover exactly how to measure your effectiveness refocus based on what you learn and prepare for the newest developments in B2B digital marketing. Whether youre a B2B marketer product manager sales professional PR specialist manager or entrepreneur this book will help you use new low-cost techniques to build stronger relationships close more sales and earn higher profitsstarting today!Youll Learn How To: Define realistic measurable goals for your B2B digital marketing initiative Segment your audience and identify the best digital platforms and vehicles for connecting with them Systematically address the entire B2B buying continuum: reach acquisition conversion retention and loyalty Create a flexible actionable B2B digital marketing plan Design a website that helps B2B buyers quickly find exactly what they need Optimize your site for todays search engines and todays customers Use tailored targeted email to reach more customers and prospects at lower cost Craft online advertising to reinforce organic search support promotions and attract web seminar participants Drive real value from Facebook LinkedIn Google+ and Twitter Effectively utilize blogs podcasts and streaming mediaMICHAEL MILLER has written more than 100 nonfiction books including The Ultimate Web Marketing Guide; Using Google AdWords and AdSense; Using Google Search; The Complete Idiots Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Millers books have sold more than one million copies worldwide. He has established a reputation for clearly explaining technical subjects to non-technical readers and offering exceptionally useful real-world advice on complex topics.