Banking on Digital Growth

<p>If you&rsquo;re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies.&nbsp;</p><p>Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.&nbsp;</p><p>Up to this point you&rsquo;ve only dabbled in digital marketing without a formal plan or strategy to guide you. Now you feel frustrated because you&rsquo;re not getting the results you hoped for. You&rsquo;re also confused about what you should do next.&nbsp;</p><p>In <em>Banking on Digital Growth</em>, <strong>James Robert Lay</strong> unlocks the secrets of digital growth with a strategic marketing manifesto to transform financial brands. You&rsquo;ll gain clarity with a strategic blueprint framed around 12 key areas of focus that empower you to confidently generate 10X more loans and deposits while finally proving the value of marketing as a strategic growth leader&mdash;not a cost center.</p>