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<p><b>ONE WOMAN'S QUEST TO REBUILD BRITAIN'S BROKEN BANKING SYSTEM</b><br><br><b>'If there was ever a business book suitable for TV adaptation, this is it' <i>FT</i></b><br><br>In the aftermath of the 2008 financial crash, the British banking industry had come to a standstill. Trust in the sector had been left in tatters and, despite the emergence of technologies which could revolutionise the customer experience, nobody wanted to upset the status quo.<br><br>That was until Anne Boden decided to do something radical and start her own bank.<br><br>Founder of Starling Bank, winner of Best British Bank three years running, in this awe-inspiring story Anne reveals how she broke through bureaucracy, successfully tackled prejudice to realise her vision for the future of consumer banking and revolutionised the entire industry forever.<br><br><b>***ONE OF <i>THE TIMES </i>TOP 5 BEST BUSINESS BOOKS OF THE YEAR 2020***</b><br><br><b>'A banking blockbuster' The Observer Magazine</b><br><br><b>'Sent shockwaves through the tight-knit world of UK tech and venture capital' Yahoo Finance</b></p>
<p><b>ONE WOMAN'S QUEST TO REBUILD BRITAIN'S BROKEN BANKING SYSTEM</b><br><br><b>'If there was ever a business book suitable for TV adaptation, this is it' <i>FT</i></b><br><br>In the aftermath of the 2008 financial crash, the British banking industry had come to a standstill. Trust in the sector had been left in tatters and, despite the emergence of technologies which could revolutionise the customer experience, nobody wanted to upset the status quo.<br><br>That was until Anne Boden decided to do something radical and start her own bank.<br><br>Founder of Starling Bank, winner of Best British Bank three years running, in this awe-inspiring story Anne reveals how she broke through bureaucracy, successfully tackled prejudice to realise her vision for the future of consumer banking and revolutionised the entire industry forever.<br><br><b>***ONE OF <i>THE TIMES </i>TOP 5 BEST BUSINESS BOOKS OF THE YEAR 2020***</b><br><br><b>'A banking blockbuster' The Observer Magazine</b><br><br><b>'Sent shockwaves through the tight-knit world of UK tech and venture capital' Yahoo Finance</b></p>