Base of the Pyramid Markets in Affluent Countries

<p>The Frugal Innovation and Bottom of the Pyramid Markets series comprises four volumes covering theoretical perspectives themes and various aspects of interest across four key geographical regions where BOP markets are located - South America Asia Africa and more engineered countries. BOP always addresses the poorest people or socioeconomic order or groups within a country society region or continent t<b>hus this series contributes a profound understanding of BOP markets across the most important geographical areas around the world and presents valuable insights on how the private sector can work together with other stakeholders to develop and operationalize economically viable business models in BOP markets all the while contributing to sustainable development. </b>Private actors such as multinationals SMEs and entrepreneurs have a critical role to play in achieving the Sustainable Development Goals agenda as laid down by United Nations in September 2015. Yet BOP markets face unique challenges and the private sector alone cannot orchestrate sustainable value creation activities. </p><p>Each volume presents several theoretical strands that highlight the diverse approaches and solutions to developing BOP markets further. Frugal reverse and inclusive innovations can foster (sustainable) development and provide new business models and value streams that other countries can also benefit from. A variety of stylistic elements such as research work interviews and roundtable discussions offer a wide and vivid impression of ongoing challenges and fruitful solutions.</p>