Be the Go-To: How to Own Your Competitive Market Charge More and Have Customers Love You For It

Are customers failing to see what sets your brand apart pushing your prices (and margins) down? Healthy prices and profits are a companys lifeblood critical for funding current operations and future growth. Yet too many businesses look alike and are then forced to compete on price alone. Instead they should aim for clear sustainable differentiation owning the market as the enduring Go-To brand.Theresa M. Līna will help you escape the commodity trap.In Be the Go-To Theresa reveals a groundbreaking step-by-step approach called the Apollo Method for Market Dominance. Its a detailed pragmatic recipe for becoming your markets Go-To brand brought to life through fascinating behind-the-scenes stories from the Apollo Space Program Tesla Disney Apple Lego Salesforce Amazon REI and more.Use her four pillars of sustainable differentiation to call your own moonshots and dominate markets for highly profitable growth. If you want to drive game-changing solutions into your markets and deliver results that have customers flocking to you this entertaining and well-researched strategy playbook will help you develop your own plan for becoming the Go-To!