Be You

For Decades Psychologists And Researchers Have Studied Core Values What Dr. Senka HolzerS Calls Psychological Dna. These Core Values Are The Things That Light People Up Gives Them Pure JoyThey Are What Matters Most. When OneS Life Is Aligned With Their Core Values They Are At Their Best. Yet Despite What Popular Psychology Says Understanding OneS Core Values IsnT Enough To Guarantee Fulfillment. SenkaS Research Reveals Something New: That People Operate With Not One But Two Different Sets Of Values. In Addition To Core Values Everyone Absorbs Values From Outside SourcesFamily Friends The Media Their Generation And Their Culture. Senka Calls These Acquired Values And Most People ArenT Even Aware Of Them. HereS Why Acquired Values Are Important: ItS Our Awareness Of Our Acquired Values That Determines Our Ultimate Fulfillment. Without This Knowledge People May Spend Precious Time And Energy Attempting To Align Themselves With Values That Are Not Even Their Own. In Be You Senka Draws On Her Award-Winning Research As A Real-Life Scientist With A Day Job In Molecular Medicine And Heart Physiology At A Major International Research Hospital. Throughout Be You Readers Can Be Confident That ScienceEvidence Facts Research And LogicAre The Foundation Of Her Work. But It Is Also Inspired By SenkaS Life-Long Fascination With Human Psychology And Mind-Body Connection. She Has Years Of Certified Personal And Professional Coaching Experience And She Is Committed To Turning Hard Science Into A Deeply Intuitive And Empathetic Model For Self-Transformation And Fulfillment. Senka Writes From The Heart In Every Sense Of The Word!