Be Your Own Lobbyist

This book is the businessperson''s guide to influencing government decisions without incurring the cost of a professional lobbyist at a time when those decisions are increasingly a key to survival.When big corporations want to influence the government they hire pricey lobbyists. But little guys have been on their ownuntil now. Equally useful to entrepreneurs and established owner/managers Be Your Own Lobbyist: How to Give Your Small Business Big Clout with State and Local Government is a businessperson''s guide to getting heard by government decision-makers by using the same tactics professionals employ.Readers will learn how to lobby in a compelling sophisticated way through a comprehensive approach that will work at any level but the book is especially suited to state and local government where routine decisions can mean life or death for small- and medium-sized businesses. The book not only explains the building blocks of advocacytargeting tools and tacticsbut also applies them to specific common challenges like seeking a variance or fighting an ordinance. Packed with examples and easily adaptable models Be Your Own Lobbyist shows how even a small business can get a fair shake in the halls of government.