Beckett in Popular Culture

<p> What do Bono <I>Seinfeld</I> and Apple have in common? Nothing. However it's the <I>nothing</I> of Samuel Beckett which is <I>something</I>. Bold and provocative Beckett's works and even his image are a potent force in modern society. Shoes marketing baby names--all fall under his spell.</p><p> This collection of new essays (one exception) finds him incorporated into virtually all aspects 
of popular culture--television popular fiction movies tattoos even sports--in a manner that seems to defy classifying. Is it image-making or image-taking? Why is our culture so obsessed with an obscure Irish writer most people have not read? Each essay provides a unique appraisal of Beckett's branding.</p>