Becoming The Experience Maker (2nd Edition)

<p><b>In today's competitive marketplace companies can no longer compete on price or product alone. The real game-changer? Customer experience. But creating remarkable experiences that customers want to share doesn’t have to be complicated or expensive.</b></p><p>In <i>Becoming The Experience Maker</i> Dan Gingiss introduces the proven <b>WISER framework</b>-Witty Immersive Shareable Extraordinary and Responsive—showing businesses how to transform ordinary customer interactions into powerful word-of-mouth marketing opportunities. Packed with 50+ real-world case studies from a variety of industries this book provides a practical framework that businesses of any size can use to create customer loyalty and sustainable growth.</p><p><b>Inside this expanded second edition you’ll discover:</b></p><p></p><ul><li><b>A step-by-step framework for creating memorable customer experiences</b></li><li><b>Practical strategies for both B2B and B2C businesses</b></li><li><b>Insights on today’s biggest challenges—including AI crisis management and digital experience design</b></li><li><b>How to foster a customer-centric culture where every employee plays a role</b></li></ul><p></p><p>From Fortune 500 companies to small businesses and nonprofits Becoming The Experience Maker provides the roadmap to gaining a true competitive edge. Because when your customers are your biggest advocates business growth becomes sustainable.</p><p><i>For every business that suspects their only true differentiator is customer experience this is the indispensable playbook for making it work. </i>>—Jay Baer Author of 7 books including The Time to Win</p>