Before undertaking

The construction of a business project represents for young entrepreneurs a constant discovery both in the daily way of thinking as well as in those factors in the business environment that allow opening new and different possibilities to launch an entrepreneurial idea. This book approaches the inquiry from the convergent and divergent thinking which implies in the simplest way: reflection discovery and analysis of the situation of interest in a business context through four basic moments: the prefiguration configuration materialization and implementation of the business project which precede a necessary experimental operation that will allow to evaluate and consolidate a first entrepreneurial idea in the market.