Before You Build: A UI/UX Guide for Founders Managers and Decision Makers

Before You Build: A UI/UX Guide for Founders Managers and Decision Makers is a practical easy-to-understand guide crafted for those who are building digital products but aren’t from a design background. Whether you''re a startup founder a project manager a stakeholder or someone leading a tech initiative this book will help you make smarter product decisions by understanding the value of great user experience. Packed with real-world examples proven frameworks and actionable insights this book demystifies how UI/UX works across the product lifecycle from idea and planning to launch and improvement. You’ll discover how to avoid common mistakes involve designers at the right stages and create products that users genuinely love. This guide doesn’t dive into design theory or pixel perfection instead it focuses on what decision-makers need to know to lead better collaborate effectively with design teams and build successful digital experiences. Written by a seasoned UI/UX expert with global experience across startups and enterprise clients Before You Build bridges the gap between product vision and design execution. It’s the book every product leader should read before starting their product journey — to truly understand when and how to involve the UI/UX team for maximum impact.Nantu Dutta is an experienced UI/UX designer and front-end developer with over a decade of hands-on experience in crafting user-centric digital products. He has worked with a diverse range of clients across the globe from Guinness World Record holders like Ernesto Ganze to U.S.-based startup investors and Fortune 500 healthcare giants including Cigna Centara Molina and BCBS Arizona. His expertise spans across industries and continents having designed products for businesses in the U.S. New Zealand Australia the UK UAE Asia and Africa. Throughout his career Nantu has worked closely with product teams founders and decision-makers helping them bring their visions to life through thoughtful scalable design. He specializes in blending usability with business goals ensuring every product he works on is not only beautiful but also functional intuitive and aligned with user needs. With this book Before You Build Nantu shares his practical insights to bridge the gap between UI/UX professionals and business leaders. His goal is to help non-designers make better product decisions from the very first idea to final execution.