BEHAVIORAL CHARACTERISTICS OF MICROENTREPRENEURS

In the initial part of the work a contextualization of the Colombian entrepreneur is carried out taking as a reference the historical antecedents that have delineated their behavior over time. Subsequently studies carried out by primary sources at the country level are taken into account in terms of variables such as: sex age level of education and income among others.In the frame of reference an interesting journey is made through the most important theories that address the issue of entrepreneur behavior highlighting concepts from authors such as: McClelland Burnham Schwartz Rodrigo Varela among others.Finally the results of the applied surveys are presented and the instrument that evaluates the behavior of the Microentrepreneurs of the city of Manizales Colombia according to the characteristics referenced in the study is presented.