BEHAVIORAL ECONOMICS AND PUBLIC POLICY

The monograph Behavioral Economics and Public Policy is a comprehensive study of the modern direction of economic science - behavioral economics - with a focus on its impact on the formation and implementation of public policy.The work reveals the theoretical and methodological foundations of the behavioral approach explores key concepts including prospect theory behavioral game theory concepts of property firm individual and consumption. Special attention is paid to applied aspects: the analysis of the behavior of consumers financial institutions regions as well as the state as a subject responding to behavioral challenges and conflicts.The final chapters summarize theoretical achievements and practical results of behavioral economics emphasizing its importance for the development of effective socio-economic strategies.